Money isn’t the only reason to start or grow a business but you
better believe it’s important. If your business isn’t making money, all
you have is a nice hobby. There are a lot of activities you can do that
seem like they will lead to income but they won’t. Successful
entrepreneurs avoid the time wasters and focus on what will help their
business grow.
There are four things you could do today -- you
could start right now if you’re not doing them -- that could lead to
more income in your business. These are simple but overlooked strategies
that have withstood the test of time and technology. Your business can
experience explosive growth with the right focus.
1. Sell more than makes you comfortable.
Chances are, you
sell in your business. While you may know selling is important, you may
not realize that you aren’t selling enough. The human brain can be a
funny organ. Someone on your email list or involved in your ecosystem
may need to see something as many as 37 times before it clicks in their
brain.
While it feels like you are selling a lot, you probably aren’t selling
enough. When you sell, you are bound to upset people -- that’s okay. If
you are consistently providing value for your audience, you have earned
the right to tell them about your premium offerings. Sell more than you
feel comfortable and you’ll see your income and business grow. Your
audience wants to buy from you, they just need to know what you offer --
tell them consistently.
2. Spend each day on income producing strategies.
Our natural
inclination is to wake up and do what we feel is urgent. We check
email, browse through social media and may even take calls. If you want
to make more money now, start your day by doing things that lead to
income. It could be crafting a well-written sales email to you email
list, calling an old client and renewing their contract, or spending
time selling to a lead who you know is ready to buy.
Start each
day pursuing hot opportunities that require only a little work to close.
You may not close a sale every day, but over time, you will close more
and that will add to your bottom line. As this becomes a habit, you will
be a well-oiled machine that knows how to spot opportunities.
3. Offer value that leads to building your email list.
Sales
come when the customer sees that you know what you’re talking about and
they have gotten value from you. Value is best delivered when what you
provide is actionable in someone’s life. As you continually add value,
you will build your email list and potential base of customers.
Spend
more time on what you put out publicly. Your products, services, and
information should separate you from your competition. They should have
undeniable value because you’ve taken the proper time to make sure they
do. Put this value out on your website, social media or wherever you
advertise. Your email list will build offering you the opportunity to
sell more. That will lead to more income.
4. Leverage massive exposure.
There are many fantastic
chances for entrepreneurs today to get more visibility for their
business. Social media has billions of users. Google AdWords, or SEO in
general, can put your business in front of millions of potential
customers. You can put out content on great websites, such as
"Entrepreneur" and more, and get exposure to millions of people.
The
Internet and social media have connected us and given us access to an
almost limitless potential customer base. Leverage exposure for and in
your business. Get your name and content in front of the larger audience
and convert some of them into customers. Massive exposure will increase
your bottom line dramatically and quickly.
If the growth or income has stalled in your business, these four things
can help you right away. If you are doing just fine, use these to reach
your next growth and income goals. There is a wealth of potential leads
and income, for us as entrepreneurs, if we open our eyes and
capitalize.
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